Make Sales Human Again

AI made everyone louder. We make your team worth listening to.

Your reps aren't struggling because they can't sell. They're struggling because every inbox sounds the same. We build sellers who are magnetic, intuitive, and consistent. The kind buyers actually reply to. Because when sellers show up this way, outbound stops being a chore and starts compounding. That's what builds pipeline, and that's how we've helped companies generate over $30 million in pipeline.

For B2B sales leaders building a real outbound engine at growth stage SaaS companies.

RESULTS FIRST

The teams that hired us already had the
problem you're sitting with.

Before we tell you what Sales Team Six is, here's what happened when one of our clients installed it.

$21M+
Attributed Pipeline in 45 Days
30%
Increase in Reply Rates
29%
More Opportunities Created
26%
More Meetings Booked
80%
More LinkedIn Activity

Construction SaaS • Results measured within 45 days of program start

Morgan J Ingram • Coached 50,000+ B2B sellers at Google, Salesforce, Snowflake & HubSpot • $30M+ in attributed pipeline generated • Still does outbound himself daily

Teams We’ve Trained

"Morgan has that rare mix of credibility and heart. He activated outbound for two global teams and made our sellers believe in themselves again."

Emma Walker

Former Enablement, Salesforce

“The results were immediate and impressive. Morgan's expertise in modern sales techniques, particularly leveraging Linkedin video messaging, had a direct impact-one of my SDRs booked a meeting right after applying his insights!”

Brody Lynn

Sales Development Manager, Entrust

At Kahua, we take learning seriously. Morgan hosted a workshop for our Atlanta AEs and SDRs focused on prospecting with purpose, balancing style with science, and using systems that consistently move opportunities forward. The feedback was strong because Morgan didn't just explain the work. He demonstrated it.

Ralph Barsi

VP of Revenue Growth, Kahua

If This Sounds Like Your Team, You're Not Alone.
These are the exact moments that bring sales leaders to us.
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Inbound dried up. The board wants outbound. Yesterday...

Nobody on your team was trained to generate outbound pipeline. Every month without a system is pipeline you're not building.

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Your reps are busy. But the pipeline is empty.

High activity, low output, burned accounts everywhere. No system linking one touch to the next.

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Every message sounds like AI wrote it. Because it did.

More automation is not the fix when the problem is that nobody sounds human.

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New reps take 6 months to produce. Half churn first.

No structured training. No frameworks. No coaching loop.

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You’re paying for Sales Navigator. Nobody uses it.

LinkedIn should be your highest ROI channel. Instead it's your most expensive unused tool.

Modern Section

You’ve heard this before.

You brought in a trainer to motivate the team. It did exactly that and the team was energized. Then you went to talk to the team two weeks later. Nothing changed.

You bought the tools. Outreach. Sales Nav. An intent tool. Yet nobody was using them consistently.

You pushed the AEs to self source pipeline. You want the SDRs to be creative in prospecting. Some do it. Most go back to working existing opportunities, recycling closed lost reports, and sending "just touching base" emails.

Meanwhile the board is asking why pipeline coverage is still at 1.2x and not 3x-4x.

Business meeting
Problem Section

The problem isn't your team. It's that information without sustained coaching never changes behavior to build an actual outbound system.

No system.

Every rep is doing outbound differently. LinkedIn, phone, and email are three separate motions with no coordination.

No baseline.

Nobody ever benchmarked your team's outbound motion. You don't know what "good" looks like.

No sustained coaching.

A one day training is not going to change the team. Behavior only changes when real outreach gets reviewed and rewritten in real time.

No warm up.

Every call is cold because nobody built a LinkedIn presence that arrives before the phone does.

The reps aren't broken. The system is. And nobody ever built one for them.

The 3Cs Outbound System

Built from 10,000+ prospecting conversations. Refined across 100+ B2B teams.

Confidence

Know Your Buyer's World Better Than They Do

Most reps prospect from a spreadsheet. They have titles, not context. We rebuild the foundation so your team understands why someone would take their call.

Conversation

Start Dialogues Buyers Actually Want to Have

It's observing signals, engaging with intent, and reaching out with relevance. See something real, say something relevant, start something meaningful.

Consistency

Use AI to Speed Up the Human Work. Not Replace It.

AI handles research, signals, drafts. Humans own the observation, the connection, the conversation. That's the difference between reps who automate and reps who compound.

Content

Create Mini Demand Gen Engines

What it is:

Simple posts any rep can share that position them as credible voices not corporate mouthpieces.

Why it matters:

Your buyers are scrolling LinkedIn right now. They might not comment or like anything, but they're watching. If your team isn't showing up, you don't exist to them. Now, you might think you need your reps to be full-time influencers but the thing is you don’t have to. They just need to share what they're learning, what's working, and what clients are asking about. That turns every rep into a demand-gen engine and multiplies brand reach without extra marketing spend. Real people sharing real insights beats polished corporate content every time.

Bring It All Together

Sales Team Six deploys the 5Cs into your organization in 45 days. We work with a small group of reps because that's where transformation actually sticks. Every rep gets the attention they need to master each C. By week 6 your team isn't just learning theory, they're executing a proven revenue system.that makes outbound feel human again.

THE PROGRAM

Sales Team Six

The Outbound System Transformation

A 4 month engagement. One month to diagnose. 90 days to build, coach, and lock it in. We coach your teams to run creative, multi channel outbound powered by social selling that buyers actually respond to.

Unlike one day trainings, consulting firms, or online courses, Sales Team Six stays embedded with your team for 4 months.

Your Sales Coach for the Next 4 Months

You've bought the 1 day training before. Your team was fired up for two weeks. Then you looked around and nothing changed. Trust me. I have been there. That's why I built something different.

A 4 month engagement where your teams get their actual outreach reviewed, rewritten, and sent in real time until the system is built and the habits are locked in.

Not individual reps figuring it out. Your whole team, running one coordinated system.

That's Sales Team Six.

Teams typically see 2 to 3 additional meetings per rep per month by Day 90. Some teams see results as early as Day 45. $21M in pipeline created for our most recent client.

This isn't a training you hope sticks. It's a 4 month transformation built on your accounts with your coach reviewing every piece of work personally.

We don't just train your reps. We equip your managers to run the system after we leave.

The Program At a Glance

Month 1
Outbound Diagnostic. Deep assessment of every team. Leadership alignment. The blueprint for everything that follows.
Month 2
Build the Foundation. Three 75 minute teaching sessions built around your real accounts. Homework reviewed personally by Morgan.
Month 3 & 4
Lock In the Behavior. Two coaching sessions each month. Live outreach rewrites. Midpoint Momentum Check In at end of month.
Outbound Diagnostic Section
MONTH 1 : THE CORE

The Outbound Diagnostic

This is the most critical component of the entire program.

Before a single session is delivered, Morgan diagnoses your entire outbound operation. He maps YOUR tech stack, YOUR ICP, YOUR signals, and YOUR messaging. This isn’t off the shelf. We build the entire program around what your team is actually working with. Whatever tools you’ve got, we learn your process first.

The diagnostic gives us the blueprint so every session speaks directly to your team’s reality. Most training programs skip this step entirely. They show up with a generic playbook and hope it fits. Morgan shows up already knowing what’s broken and exactly how to fix it.

Every rep receives an individual score. The team receives a combined score. Morgan delivers a full diagnostic report to leadership showing exactly where the gaps are before Day 1 of training.

What gets assessed:

How your reps show up as humans in sales conversations

Outbound execution across LinkedIn, cold calling, email, and multi-channel sequencing

How they currently use AI in their outreach and where the gaps are

Plus: Leadership prep call to align on ICP, tech stack, messaging, and signals before Day 1.

MONTH 2

Build the Foundation

Three Virtual Teaching Sessions. 75 minutes each. One per week.

Morgan works live on your team's actual accounts. Participants see exactly what good looks like before they ever try it themselves. Homework is assigned after every session. Reps submit outreach before the next session. Morgan reviews and brings specific feedback into the room.

SESSION 1

Account Planning & Outbound Orchestration

Before a rep can be magnetic they have to know exactly who they're talking to and why that person would care. In this session, we walk your team through how to build an execution plan to break into their top tier target accounts.

Sales Navigator Mastery

  • Leveraging filters, intent signals, saved searches, and automated alerts to prospect
  • Understanding exactly how to leverage lead lists to break into top tier accounts

Strategic Account Prioritization

  • Tier 1 account lists built from net new accounts, not recycled closed lost
  • Knowing how to strategically multi thread which personas to target and how to map the buying committee

AI Powered Account Research

  • Exact prompts to surface buying signals, executive quotes, and trigger events in under 10 minutes
  • How to turn a live signal into a reason to reach out that sounds human, not robotic

LinkedIn Profile Optimization

  • Optimize your profile so more connection requests get accepted
  • Headline and featured section built for response rates

Exercises:

Build focused target account list (50 to 100 accounts) using Sales Navigator with intent signal filters

Screenshot Sales Navigator setup showing filters, lead lists, and saved searches

Set up automated alerts for trigger events for top 20 accounts

Optimize LinkedIn profile based on workshop feedback

Submit screenshots and completed account research to Morgan

SESSION 2

Creative Outreach That Gets Replies on LinkedIn & Beyond

How to start real conversations across LinkedIn, email, video, and voice notes using observation based, human first outreach

LinkedIn Messaging

  • How to write LinkedIn messages that stand out based on our proven frameworks that convert into meetings
  • Develop a three step messaging system your team can follow consistently

Video & Voice Notes

  • How to record and send video/voice notes that prospects actually watch
  • Leverage our Movie Trailer Method to consistently send videos within your outbound system

Engagement & Follow Up

  • How to comment and engage on prospect content to build familiarity before reaching out
  • Managing your LinkedIn inbox so your team can follow up appropriately to maximize response rates
  • Leveraging emails to increase response rates because of your LinkedIn activity

Exercises:

Write 5 personalized LinkedIn messages using our proven frameworks

Create 5 personalized video messages using the Movie Trailer Method

Submit all messages and video links to Morgan for review

SESSION 3

Breaking Through the Noise with Cold Calling, Referrals, & Daily Rhythms

How to show up every day with the same energy, the same system, and the same results regardless of what happened yesterday.

Cold Calling

  • Leverage our Fisherman Framework that guides your team to not sound like every other rep on a cold call
  • How to handle objections with confidence
  • Strategic voicemails that get your team responses on LinkedIn and email touches

Referrals

  • How to set up a referral system your team can leverage consistently
  • The exact messaging to use so you don't feel uncomfortable doing it

Daily Outbound Rhythm

  • What a non negotiable outbound calendar looks like
  • The exact outbound rhythm our clients follow to generate more pipeline

AI for Consistency

  • Prompts to research prospects and personalize messaging at scale
  • How to use AI without losing the human touch
  • Maintaining message quality at volume without sounding automated

Exercises:

Write out full Fisherman Framework cold call script

Record 3 practice cold calls using the framework

Write 3 voicemail scripts connecting back to LinkedIn and email touches

Develop referral messaging and quarterly referral plan

Build complete multi channel outbound sequence for top 5 accounts

Submit all scripts and recordings to Morgan for review

MONTHS 3 & 4

Lock in the Behavior

Four Coaching Sessions. Two hours each. Two per month.

This is where training becomes transformation. Month two gave reps the framework. Months three and four are where it becomes a habit that does not fade.

What happens every session (2 hours):

First 30 min.
What did you send? What worked? What didn’t?
Next 60 min.
Morgan rewrites your actual outreach live. You leave with messages you can send today.
Last 30 min.
Live coaching on what your team needs most. Cold call role play, video message review, objection handling, or outreach teardowns. Morgan calls the play based on what he’s seeing.

Morgan reviews all submitted outreach before every session. He walks in already knowing what’s broken.

Midpoint Momentum Check-In (End of Month 3)

A focused assessment of where the team stands halfway through coaching. Morgan reviews what’s working, what’s stalling, and what needs to shift for the final month. This is not a status update. It’s a strategic recalibration so the last 30 days deliver maximum impact.

Two Monthly Leadership Calls (45 min. each)

Morgan shares what he’s seeing in the team’s outreach and coaches the leaders on how to reinforce the system. The goal is to inspire the leaders on how to lead because when you become a leader sometimes you have no one pouring into you. The outcome is that leaders leave knowing exactly what to coach for in the weeks until the next session. This is how the system sustains beyond Morgan.

What Gets Reviewed:

Cold call recordings which includes the open, the objections, the ask and the close

LinkedIn messages and InMails screen shared and reviewed live

Video messages reviewed for delivery, structure, and tone

Voicemails and email follow ups tied to outreach sequence

Messaging rewritten on the spot that is not converting

END OF MONTH 4

The Transformation Report

At the end of Month 4, every rep retakes the same skills assessment they completed in Month 1. The before and after scores are documented for every rep and the team. Morgan shows exactly where each person improved, what changed in their execution, and how those changes showed up in real results.

What the report covers: skills assessment before and after for every rep, where the biggest improvements happened, pipeline coverage at Month 1 versus Month 4, meetings booked, reply rates, and overall pipeline contributed.

This is what you show the board.

Not that you ran a training and everyone was excited. You are showing that your team’s outbound performance measurably improved with data to prove it.

Imagine it’s the end of Month 4.

Every rep on your team has a system. Pipeline isn’t a guessing game anymore. Your SDRs are booking meetings through LinkedIn that used to take cold calls. Your AEs are self sourcing pipeline without being asked. Your managers know exactly what to coach. And your board isn’t asking why pipeline coverage is at 1.2x. They’re asking how you scaled it so fast.

The Investment

Let's talk about the real cost of not solving this.

Our client invested $30,000 They generated $21M in attributed pipeline in 45 days.

One rep missing quota for a quarter: salary, benefits, tools, management time: that's $30,000 to $50,000 of cost with no pipeline. Sales Team Six is $30,000.

$30-50K

Cost of one missed quarter.
Per Rep. Per quarter. Recurring.

$30K

Sales Team Six.
Virtual. Up to 15 participants. 4 months.

What's Included Value
Outbound Diagnostic: deep assessment of your team with a full report delivered to leadership before Day 1
$20,000
3 virtual teaching sessions (75 min each) built around your real accounts
$12,000
4 coaching sessions (2 hours each) with live outreach rewrites
$10,000
All homework reviewed personally by Morgan before every session
$18,000
2 monthly leadership calls (45 min each)
$10,000
Midpoint Momentum Check-In with strategic recalibration
$2,500
Transformation Report: skills assessment before and after, showing exactly how every rep improved
$2,500
Custom Outbound Prompts built by Morgan to research prospects, personalize messaging, and scale frameworks using AI
$3,500
Premium Sales Manager Playbook: step by step guide for leaders to sustain and scale results after the program ends
$4,000
Total Value
$82,500+
Your Investment
$30,000
Payment terms available. We can structure the investment across two or three payments.
The Guarantee: If your team completes all three teaching sessions, attends every coaching session, and submits their work and doesn't see measurable improvement in their outbound results after 4 months, Morgan runs an additional month of coaching at no charge.

Not Ready for the Full 4 Months?

Start With Two Coaching Sessions
$5,000

Two 2 hour coaching sessions with Morgan. He reviews your team’s actual outreach, rewrites it live, and shows them the gap between what they’re doing and what good looks like. Your reps walk out with something they can send that week. If it works, and it will, the full program is the natural next conversation.

Imagine it’s the end of Month 4.

Month 4

Every rep on your team has a system. Pipeline isn't a guessing game anymore. Your SDRs are booking meetings through LinkedIn that used to take cold calls. Your AEs are self sourcing pipeline without being asked. Your managers know exactly what to coach. And your board isn't asking why pipeline coverage is at 1.2x. They're asking how you scaled it so fast.

Month 8

Outbound is a habit, not a sprint. LinkedIn is warm before the phone hits. Email is following up conversations, not starting cold. Your managers are coaching to specific behaviors because the system is documented, the playbook is theirs, and the habits are locked in.

Month 12

You're no longer managing inconsistency. Consistent pipeline on the board every month. New reps onboard in weeks, not quarters. And the board isn't asking about pipeline anymore. They're asking how you built the machine.

Sales Team Six makes your sellers Magnetic, Intuitive, and Consistent. Because when sellers show up that way, outbound is no longer a chore. It is a joyful habit. And that is what builds pipeline that converts.

Built in the Trenches. Not the Classroom.

In 2016, I was the worst performing SDR on my team.

I couldn't book a meeting to save my life. Truly, was one of the worst. Then I figured out something that changed everything. Intent plus outbound plus content creates pipeline that compounds. I built the system that took me from last place to 200% of quota, then spent the next decade teaching it to teams at Salesforce, Snowflake, HubSpot, and 100+ SaaS companies.

I've trained over 50,000 B2B sellers. 4x LinkedIn Top Sales Voice. 194,000+ followers. But what actually matters: I still prospect. I still coach live on real accounts. I still get in the trenches every day and review your reps' messages personally.

I don't outsource delivery. I don't send a junior trainer. When you work with AMP, you get me.

The Belief:

I only work with leaders who see their people as assets, not costs. If your sellers are humans worth investing in, we'll build something real together. If they're just a headcount to manage, I'm not your guy.

Apply for a Strategy Session

This program is designed for sales leaders who are past the "should we do outbound" question and into the "how do we build a system that actually holds" phase.

Who This Is For

  • You lead a team of 5 or more sales reps
  • You own or directly influence the training and tools budget
  • You want a coordinated outbound motion in place within 4 months
  • You're willing to commit your team to structured implementation

Who This Isn't For

  • Solo founders or individual contributors without a team
  • Teams expecting passive training. This requires active execution.
  • Anyone who sees reps as costs to minimize, not assets to develop

What happens on the call:

Step 1

Map your numbers. We look at your current outbound motion. What's running, what's not, where the biggest gaps are.

Step 2

See if your team is a fit. Not every team is the right fit right now. If you're not, I'll tell you straight.

Step 3

Lay out a plan. If you are a fit, we build a rough implementation roadmap specific to your team, your ICP, and your current gaps.

Apply for a Strategy Session

We take on 3 to 4 new teams per quarter. Takes 3 minutes. Team size, budget, timeline, biggest challenge. "If you're not a fit, I'll tell you straight." — Morgan Ingram

Common B2B Sales Challenges

The ability to master content and outbound on LinkedIn is the difference

between leading the market and getting left behind. Instead of focusing on

just one, we focus on both.

Built by a Rep, For Reps

While some people teach from a textbook, I teach from experience in the trenches. I know what it takes to go from the worst-performing team member to achieving 200% of quota, and I continually hone my own prospecting techniques to ensure I am teaching what truly works in today’s social selling landscape.

LinkedIn as the Hub

Social selling powers everything, but it's just the beginning. We orchestrate coordinated campaigns across LinkedIn, phone, email, and video because breaking through requires showing up where your buyers are.

Day One Deal Flow

Nobody has time to attend full-day training or wait weeks for results. We dive in immediately alongside your team to apply The 5C’s Social Selling System to start generating pipeline and booking meetings in the first session, all while building your long-term revenue engine behind-the-scenes.

Intent + Outbound + Content

While others chase one silver bullet, we've cracked the code on all three. Your reps learn to spot buying signals, execute multi-channel outreach, and curate content that positions them as trusted advisors (not just another seller on social).

Small Squad, Big Impact

This isn't training, it's skills activation to enforce the right habits across the team. That’s why we focus on equipping a maximum of 10 reps per cohort, ensuring every individual experiences the peer accountability, tactical knowledge transfer, and individualized coaching needed to transform their selling abilities.

Small Squad, Big Impact

This isn't training, it's skills activation to enforce the right habits across the team. That’s why we focus on equipping a maximum of 10 reps per cohort, ensuring every individual experiences the peer accountability, tactical knowledge transfer, and individualized coaching needed to transform their selling abilities.